Meet The Coaches

Shahnaz Broucek, MBA, PCC, MGSCCC

Shahnaz Broucek - Leadership and Executive Coach

Shahnaz Broucek brings over 20 years of leadership experience across multiple industries to her work as an executive coach. She helps leaders achieve business goals that drive bottom line results, such as increasing employee engagement, improving communication skills, enhancing decision making ability, managing uncertainty and change with less stress, increased clarity and confidence.  Her coaching approach is founded in mindful engagement and other positive business best practices, the latest research in applied neuroscience and emotional intelligence. 

Prior to becoming an executive coach, Shahnaz progressed through several leadership roles, from public accounting to executive search, new business development and as a small business owner.  There, she developed and implemented strategies to attract, retain, and develop the talent and culture needed to drive organizational growth and effectiveness. 

Shahnaz is passionate about coaching corporate teams, executives and graduate students.  Through her personal experience as an Executive MBA graduate of the University of Michigan’s Ross School of Business, Shahnaz brings a compassionate perspective to MBA students who are seeking further education as a means to career advancement or transition. 

Specialties: Leadership Development, Negotiating, Effective Communication, Leading Organizational Change, Delivering Feedback & Feedforward, Conflict Resolution, Managing Stress, Energy and Time, Emotional Intelligence, Coaching Teams to Thrive, and Internal Career Management.


Shahnaz holds a Masters in Business Administration from the University of Michigan Stephen M. Ross School of Business and a Bachelor’s of Science in Accounting from Central Michigan University. 


Shahnaz is certified as a Professional Certified Coach (PCC) by the International Coach Federation and Certified Professional Coach (CPC) by the Institute for Professional Excellence in Coaching.  She is certified through Marshall Goldsmith’s Stakeholder Centered Coach Certification program.  Additionally, she is a certified practitioner of the Myers Briggs Type Indicator and is an Energy Leadership Index Master Practitioner.  She has been trained in Action Learning through WIAL and in Liberating Structures. 

Additional Credentials

Shahnaz is a Preferred Career Coach for the Alumni Association of the University of Michigan.  She designed and runs the Weekend MBA Leadership/Peer Coaching Program and serves on the coaching team for the Executive MBA Program at the Ross School of Business and coaches professionals through Executive Education.  She is a Lecturer at the University of Michigan for the BBA course, Business & Leaders: The Positive Difference and is a Faculty Advisor for WMBA MAP teams.  In addition, she is currently leading the curriculum design and launch of the First Year Experience at Ross. 

Shahnaz has coached business leaders with highly diverse cultural backgrounds, including individuals from Australia, India, China, Brazil, Israel, Russia, Nigeria, Pakistan, Canada, Thailand and Europe. 

Shahnaz Broucek, MBA, ACC, CPCShahnaz's Career Story

There’s a great quote by Steve Jobs that fits me so well: "You can't connect the dots looking forward, you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well-worn path."  Hindsight helps us connect the dots, but working with a coach helps you get the clarity you need to move forward faster, more efficiently, and with more enjoyment.  I deeply believe that the richness of my personal journey has brought me to my life’s work as a coach and I am grateful for each step on the path.

My first professional job after college was with Coopers & Lybrand (now PwC).  It was a great introduction to the world of business and I loved the people, but I knew auditing would not be my life's work.  Eventually, I went through a career-counseling program, reading books like “What Color Is Your Parachute”, "The 7 Habits of Highly Effective People", "The Road Less Traveled" and every self-help book I could get my hands on.  After much reflection, numerous assessments and self-discovery, I made a career change to Executive Recruiting.  Although it was a challenging transition initially, it was a move in the right direction.  The work was much more interesting and fulfilling for me.

After a couple of years, an opportunity surfaced with a client, bringing me into the mortgage industry.  I learned to continually ask myself, “what’s next?” and “how can I do more of what I REALLY enjoy?”  Eventually, this led to opening my own mortgage company and title company with my husband.  The greatest love for me in running the business was connecting deeply with people, understanding what makes them tick, seeing their potential and encouraging their development.

There were many gifts from the experience of owning my own business, but after several years I could no longer deny the truth that had become evident:  I was not as fulfilled as I could be.  Relative to my potential, the sweet spot had shifted and I was not in it.  It seemed like the perfect time to return to college to reposition my career.  I was accepted into the Executive MBA program at University of Michigan’s Ross School of Business, and the experience was life changing for me.  I was in transition, not knowing where it would lead but enjoying the process.  This time, I hired a coach!

All of these experiences culminated in the work I do today as an executive, leadership and career coach.  I am honored to witness the potential in my clients and help them see it for themselves.  In my work, I help others make sense of their own story and move forward consciously, embracing all their life experience, strengths and passions.

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